Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Could You Survive This Game of Thrones Marathon?

Creative 0 Add to collection

GoT super-fans take part in a real-life marathon in Sky campaign from M&C Saatchi Milan

Could You Survive This Game of Thrones Marathon?

For the launch of Game of Thrones season seven, Sky and M&C Saatchi Milan created the first TV marathon actually run by fans of the award-winning show.

A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.

An epic adventure, beginning in Rome, continued despite heat and pain, across Italy’s countryside and villages. Through true passion and grit they conquered the course and crossed the finish line, Sforzesco Castle, for a spectacular last stage that involved hundreds of other Game of Thrones fans.

After the marathoners arrived at Sforzesco Castle, their bravery and determination was awarded in the best possible way for a Game of Thrones fan. There, thousands of Italian fans stayed up until the early hours of the morning to watch the premiere of Game of Thrones season seven, broadcast exclusively on Sky Atlantic simultaneously with the USA.

Luca Scotto di Carlo e Vincenzo Gasbarro, Executive Creative Director & Partner at M&C Saatchi Milan, said: “We were thrilled to be involved in the biggest TV series of all time and were excited when Sky allowed us to push the boundaries for this campaign and create something unique. There has never been a marathon like this: winter is finally here, and this is how far it brought the fans.”

This record-breaking weekend was met with huge ratings for the universally loved show, and a sell out for all the activities organised at the Sforzesco Castle to celebrate the upcoming new season.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Sky Italia

Production Company

Director: Vincenzo Gasbarro

DOP: Lukasz Pruchnik

Creative Agency

Creative Agency: M&C Saatchi Milan

Account Management: Roberta Aiello, Martina Colombo

Art Director: Lorenzo Guagni

Copywriter: Federica Scalona

Designer: Fabio Furnari, Luca Capretti

Digital Producer: Chiara Lops

Executive Creative Director: Vincenzo Gasbarro, Luca Scotto di Carlo

Producer: Federico Fornasari, Francesco Di Trani, Guja Quaranta

Social: Serena Giovinazzo

Categories: Media and Entertainment, TV and Radio

lbbonline.com, Tue, 08 Aug 2017 12:38:46 GMT