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Could You Identify Your Partner Just by the Touch of Their Hand?

Creative 80 Add to collection

UltraSuperNew Tokyo’s touching experiment for SKYN condoms

Could You Identify Your Partner Just by the Touch of Their Hand?

It is widely considered theory that couples in long-term relationships are so familiar with each other that they can identify their partner blindfolded, just by touching their hand.  

A new social and online campaign to highlight the softness of SKYN Condoms, ‘Soft Love, Brings Us Closer’ by UltraSuperNew Tokyo, uses the incredible power of long-term intimacy to demonstrate that couples can do just that: recognise their partners hand, blindfolded.

The theory was put to the test by blindfolding five couples and capturing their results and reactions in a touching cinematic-style film.


All five women identified their partners correctly, with only two out of five of the men choosing their right partner!

Marc Wesseling, co-founder and CEO of UltraSuperNew said: “It is essential to respect cultural sensitivities when creating effective brand campaigns for our clients. With 'Soft Love, Brings us Closer' we wanted to create a sophisticated, emotional and engaging piece of work which will resonate with our target audience, but which respects the Japanese culture at the same time.”

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Client

Client: SKYN

Agency: UltraSuperNew

Creative Director: Yousuke Ozawa

Art Director: Rebbecca Chen

Copywriter: Nobuaki Nogamoto

Copywriter: Ryo Motooka

Producer: Daiki Shimizu

Web Producer: Mana Shigeki

Categories: Pharmacy, Contraception and Lubrication

UltraSuperNew, Tue, 04 May 2021 07:57:05 GMT