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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Could You Identify Your Partner Just by the Touch of Their Hand?

04/05/2021
Advertising Agency
Tokyo, Japan
205
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UltraSuperNew Tokyo’s touching experiment for SKYN condoms

It is widely considered theory that couples in long-term relationships are so familiar with each other that they can identify their partner blindfolded, just by touching their hand.  

A new social and online campaign to highlight the softness of SKYN Condoms, ‘Soft Love, Brings Us Closer’ by UltraSuperNew Tokyo, uses the incredible power of long-term intimacy to demonstrate that couples can do just that: recognise their partners hand, blindfolded.

The theory was put to the test by blindfolding five couples and capturing their results and reactions in a touching cinematic-style film.


All five women identified their partners correctly, with only two out of five of the men choosing their right partner!

Marc Wesseling, co-founder and CEO of UltraSuperNew said: “It is essential to respect cultural sensitivities when creating effective brand campaigns for our clients. With 'Soft Love, Brings us Closer' we wanted to create a sophisticated, emotional and engaging piece of work which will resonate with our target audience, but which respects the Japanese culture at the same time.”

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