Sourcing water globally that's carried back to Brooklyn via a team of burros, the Timmys are introducing handcrafted water to the world with an almost pathological attention to craftsmanship and a thirst for helping people become less thirsty. Their motto: $11 for a liter of adventure.

Director Paul Riccio commented: "My objective was twofold: one, to make something funny, and two, to poke a hole in the authenticity hoax cultivated by the artisanal movement and revealing the silliness of increasingly precious forms of consumption."