3 months ago
The retailer Cotswold Co. is placed to do well during these uncertain times due to its dominant online presence and excellent delivery service. In the age of lockdown, this strength of offering makes it a formidable player in the world of furniture retail.
The creative is one of the first instalments of a modular sales TV campaign which can flex to accommodate different products throughout the year. Working for the second time with directors Zhang & Knight, each piece of furniture was shot in a warm yet elegant abstract environment. The camera moves between each set-up as if transitioning through multiple planes to reveal a new piece each time, inviting customers to ‘find your forever furniture’.
Stu Outhwaite-Noel, founder and chief creative officer at Creature said: “Lovely work for a lovely client, delivered in a lockdown world. Very proud of this one - if we're all stuck in at home, we should at least be doing it with nice furniture.” Angela Birtchnell, brand manager at Cotswold Co. added: “Creature have delivered a cracking campaign for us in difficult circumstances. Their work for us to date has been incredibly effective, so we’re excited to see where this one takes us.”
The campaign is supported by online videos which will run on social channels, and will run for the duration of the sale, from Easter weekend through until the end of April.
Advertiser: Cotswold Co.
Creative Agency: Creature
Creative Directors: Ben Middleton and Stu Outhwaite
Creatives: Steven Dodd, Josh Dando and Megan Egan
CSO: Andrew Gibson
Strategist: Catherine Owen
Head of Production: Kristie Girvan
Producer: Lewis O'Brien
Account Team: Jasmine Portman and Ciara O'Brien
Directors: Zhang & Knight
DOP: James Rhodes
Production Company: FRIEND
Producer: Callum Harrison
Edit House: The Assembly Rooms
Editor: Jack Williams
Sound Studio: 750MPH
Sound Engineer: James Cobbold
Sound Producer: Maddie Lebel / Mary-Ann D'cruz
Post-Production Company: Glassworks VFX
Colourist: Jonny Thorpe
Flame Artist: Duncan Malcolm
Post Producer: Chloe Ensor
Music Company: Out/Standard
Composer: John Pickup
Categories: Home, FurnitureCreature, 3 months ago