One of the UK’s largest furniture retailers The Cotswold Company, has launched a new campaign created by Creature, following their appointment in May.

The retailer, which has seen continual growth on the back of a well-positioned online presence, and now boasts an impressive six retail sites, has previously relied on DR TV to grow its customer base.

The TV creative, Directed by Zhang & Knight, centers around beautiful, timeless pieces of Cotswold Co. furniture. In each vignette, we focus on a particular piece of furniture, the scene begins to brighten, and light moves across the room — like sunlight moving across the sky towards sunset. What follows is a technically mesmerising scene, as the room's styling changes each time the sun ‘sets’ and rises — plants grow, clothes in the wardrobe change and are added to as the family grows, and soft furnishings are updated. The endline states simply – Cotswold Co. Forever Furniture.

The campaign launches on 13th September and will run into next year and includes Direct Mail, Radio and Social creative as well.

Stu Outhwaite-Noel, CCO and founder of Creature said: “Cotswold Co. make furniture that deserves to be shown off in the very best light. Getting Zhang & Knight and David Lineton on board to help us literally do just that has set up Creature and Cotswold Co. for one hell of a bright future together.”

James Birtwhistle, marketing director and co-founder of The Cotswold Company added: “It's been a delight to welcome Creature into the Cotswold Company and work with them as an extension of our team. Identifying partners that share our passion for products, and our commitment to quality and style is hard, but Creature really get it. Exciting times indeed!"