Wed, 24 Jun 2020 14:47:31 GMT
With all stores closed and the nation stuck indoors due to Covid-19, Costa Coffee asked AnalogFolk to think about how they could serve the community through these testing times. With so much negativity in the press, the team decided to do this by focusing on providing joy and optimism, giving customers some much-needed routine and connection.
From a flat white fix to a place to catch up with friends, Costa has always been about bringing the feel-good factor to customers’ mornings and we weren’t going to let lockdown stop that.
Introducing Feel Good Fix. A daily content-based coffee break, created by AF, to bring the feel-good factor back to Costa customers’ mornings and show them that the nation’s favourite coffee shop has adapted to still be here for them.
Our fixes landed at 11am each morning, and ranged from books to get through the boredom, to feel-good news stories to put smiles on faces, and recipes to make popular Costa treats at home.
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Creative Agency: AnalogFolk
Associate Creative Director: Sara Pouri
Creative: Kostie Kontorravdis
Creative: Tom Kemp
Senior Account Director: Katie Guy
Head of Brand Strategy: Thomas Scovell
Strategist: Vee Lockey
Head of Delivery: Stuart Pearman
Associate Project Manager: Olly West
Senior Designer: Joe Chakravorty
Senior Designer: Maragarita Llosif
Designer: Lizzy Davis
Categories: Media and Entertainment, Social Media PlatformsAnalogFolk, Wed, 24 Jun 2020 14:47:31 GMT