Costa Coffee Gives a Feel Good Fix through Testing Times

With all stores closed and the nation stuck indoors due to Covid-19, Costa Coffee asked AnalogFolk to think about how they could serve the community through these testing times. With so much negativity in the press, the team decided to do this by focusing on providing joy and optimism, giving customers some much-needed routine and connection.

From a flat white fix to a place to catch up with friends, Costa has always been about bringing the feel-good factor to customers’ mornings and we weren’t going to let lockdown stop that.

Introducing Feel Good Fix. A daily content-based coffee break, created by AF, to bring the feel-good factor back to Costa customers’ mornings and show them that the nation’s favourite coffee shop has adapted to still be here for them. 

Our fixes landed at 11am each morning, and ranged from books to get through the boredom, to feel-good news stories to put smiles on faces, and recipes to make popular Costa treats at home. 

The results:

• 59.7% - Overall social sentiment, during the campaign period. The highest it’s been for a long time. 
• 642k - Organic Engagement.
• 6 Million + ​- Reach, Comment sentiment analysis demonstrates that the FGF posts helped to provide some much-needed joy, routine and connection during lock-down, as well as strengthening the Costa community despite store closures.