Cossette Welcomes Sabaa Quao as Chief Creative Officer

After an extensive search, Cossette, one of Canada’s largest integrated agencies, has named Sabaa Quao as its new chief creative officer. 

Sabaa is a forward-thinking leader and serial entrepreneur with a passion for creativity and business. He has spent the last 30 years in Canada and Europe building and growing several platforms and companies across the tech, content, and culture space. Among his many entrepreneurial ventures are Newsrooms, Filminute, and Wealthie Works Daily. 

As CCO at Cossette, Sabaa will lead the agency’s creative output nationally. He will report to Mélanie Dunn (CEO, Cossette) and work in close partnership with Daniel Shearer (president, Ontario & West) and Louis Duchesne (president, Quebec and East), as well as the creative leaders in each region. Together, they will continue to evolve the agency’s vision and champion Cossette’s creative approach both internally and externally.

“What impresses me most with Sabaa is his incredible talent for straddling both the creative and business worlds. He brings a very valuable right/left brain balance to this role that perfectly aligns with Cossette’s vision for the future,” says Dunn. “And having started his career in the early days of digital and social media, he has a deep understanding of how to navigate change, take risks and seize every opportunity. We’re confident that Sabaa's arrival will mark a new chapter at Cossette, rooted in innovative and inspiring creativity.” 

Born and raised in Montreal, Quebec, Sabaa holds degrees in Marketing from Concordia University and Communication and Design from Ontario College of Art and Design (OCAD), and has an Executive MBA from the University of Toronto’s Rotman School of Management. An avid believer in the power of representation and mentorship, Sabaa is a Mentor at the Black Wealth Club, where he helps emerging Black leaders navigate the professional world and set and execute their long-term and short-term goals. 

“Creativity has always been the guiding principle of my career, so I’m really looking forward to starting this new chapter at Cossette,” says Sabaa. “The agency’s strong entrepreneurial history and creative track record are things that I truly value. This is a great opportunity to collaborate with some of the best in business and co-create the future with some of Canada’s most visible brands.”