Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
I Like Music
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Cossette Delivers 'Bubbles of Happiness' for McDonald's Canada

394

ADD TO COLLECTION

Agency creates a series of visuals that embody the playful joy of 'Grand Openings'

Cossette Delivers 'Bubbles of Happiness' for McDonald's Canada

It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little 'bubble of happiness' to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. 

To mark these special occasions, Cossette created a series of visuals that embody the playful joy of such celebrations. 

Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin.


Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration.

By photographing real balloon structures, Cossette were able to add depth and texture to the print. The goal was to leverage the warm, positive feelings balloons typically bring.

“Putting a smile on someone’s face is always a worthy pursuit. It is especially precious in times like these. We’re thrilled to welcome guests to our new restaurants by creating a fun and inviting environment through our Grand Openings creative approach,” said Chuck Coolen, senior marketing manager, Eastern Canada at McDonald’s Canada.


CREDITS

Brand
Agency / Creative
Media
Production
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Retail and Restaurants , Fast food

Cossette, Mon, 01 Nov 2021 16:46:48 GMT