Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Cosmetic Company Vita Celebrates Female Beauty in All Forms in Latest Campaign



Directed by Emilie Thalunds, 'For a Million Kinds of Beautiful' was produced by Czar Amsterdam

Cosmetic Company Vita Celebrates Female Beauty in All Forms in Latest Campaign
Emilie Thalund’s poetic style shines through in her new film for Scandinavian cosmetic company Vita, which celebrates female beauty in all its forms. The film, produced by Czar Amsterdam and creative agency Havas Lemz, shows real women and the stories told by every crease in their skin.

The film is a compilation of portraits of people at different stages in their lives; a pregnant woman discovering stretch marks, classic beauties embracing new grey locks, swimmers seeing the power in their strong shoulders. 

This project pushes the motif of embracing your body for everything that it is, rather than focusing on the negatives and positives of specific parts. In a world filled with unrealistic standards, this film advocates for a million different kinds of beauty.


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Fashion & Beauty, People

Categories: Beauty & Health, Makeup

CZAR Amsterdam, Wed, 20 Nov 2019 13:21:52 GMT