Cosmetic Company Vita Celebrates Female Beauty in All Forms in Latest Campaign

Emilie Thalund’s poetic style shines through in her new film for Scandinavian cosmetic company Vita, which celebrates female beauty in all its forms. The film, produced by Czar Amsterdam and creative agency Havas Lemz, shows real women and the stories told by every crease in their skin.

The film is a compilation of portraits of people at different stages in their lives; a pregnant woman discovering stretch marks, classic beauties embracing new grey locks, swimmers seeing the power in their strong shoulders. 

This project pushes the motif of embracing your body for everything that it is, rather than focusing on the negatives and positives of specific parts. In a world filled with unrealistic standards, this film advocates for a million different kinds of beauty.