Corona Light Ditches the Herd

A sheep doesn’t usually play guitar, hunt or high five in football games. Unless it’s a talking sheep. And it has a taste for Corona Light beer.

 

As a continuation of their last ad campaign, Corona Light’s new advertising takes affectionate aim at beer loving guys (21-29 years old) and asks them to aspire to something a little different than their usual domestic light beer routine. The campaign features a liberated talking sheep, Sully (also on Twitter), who encourages beer drinkers to strike out on their own and, literally, “Ditch the Herd.”

 

 

 

 

 

And in case the sheep looks familiar, it’s because he appeared (for all of two seconds) in one of Corona Light’s TV ads in 2012. Then it was a walk on part. In 2013 he breaks out to achieve his own fame.

 

Director Larry Charles (Seinfeld, Entourage, Curb Your Enthusiasm) and an established comedic voice guide a sheep-who’s-a-guy-who’s-really-a-sheep through the world of the modern beer drinker.

 

The campaign reaches broadcast on April 15th but is online now.

 

Credits

 

Ad Agency: Goodby, Silverstein & Partners

Client: Crown Imports LLC, Corona Light

Title of Creative Work: Ditch the Herd - Corona Light Sheep Campaign

Live Date: 4/1/13

 

Clients

 

EVP Marketing: Jim Sabia

Sr. Director Marketing: Craig Neely

Sr. Brand Manager: Matt Escalante

 

Creative Department

 

Partner: Jeff Goodby

Creative Director: Adam Reeves

Art Director: Grant Piper

Copywriter: David Roth

 

Production Department

 

Broadcast Producer: Leila Seghrouchni

 

Account Services Department

 

Group Account Director: Rob Smith

Account Manager: Kiki Veralrud

 

Operations Manager: Katie Hanson

 

Brand and Communication Strategy

 

Director of Communication Strategy: John Thorpe

Brand Strategist: Ralph Paone

 

Business Affairs

 

Business Affairs Manager: Chrissy Shearer

 

Post-Production Department (eLevel if done in-house)

 

VFX:  Cantina

Post-Production Producer: Sean Cushing and Rebecca Jameson

 

Outside Vendors

 

Production Company: Bandito Brothers

Director: Larry Charles

Director of Photography: Anthony Hardwick

Executive producer: Suzanne Hargrove

Line Producer: Martha Davis

Editing House: Hutch Co.

Editor: Jim Hutchins

Producer: Jane Hutchins

 

Music House: Black Iris Music

Composer: Black Iris Music

Creative Director: Daron Hollowell

Producer: Amy Crilly

Sound Engineer: Rohan Young

Sound Designer:

Audio Mix: Lime Studios

Mixer: Rohan Young