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Cornetto Celebrates 60 Years by Playing Cupid with 'Making of Love'

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LOLA MullenLowe helps actors fall in love for real with a match-making plan

Cornetto Celebrates 60 Years by Playing Cupid with 'Making of Love'
Since 1959, Cornetto has been talking to teens about love through actors pretending to fall in love. But, for their 60th anniversary this year, they decided to help the actors fall in love for real. 

'Making of Love' is a true love story that was hatched with a match-making plan. With help from LOLA MullenLowe, Cornetto started with a massive casting call with over 100 teens vying for the starring roles. But this time they weren't looking for actors, they were looking for soulmates. Cornetto asked each of them dozens of questions to find what they had in common and then used their answers to customise the entire production to help love happen.



The outcome is a recorded history of how real love is born, beautifully captured from the very first time they see each other and peppered with the most tender moments between them. For teens, finding love can be hard, but Cornetto has always been there to help break the ice and make it a lot less awkward. 

'Making of Love' will air online starting in May on Cornetto social channels and the TVC airs on May 20th across Italy.
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Client

Advertiser: Cornetto

Global Brand Manager: Sarah Wild

Marketing Manager: Eleonora Acierno (Italy)

Junior Brand Manager: Chiara Breda (Italy)

Post Production / VFX

Post Production Company: DeSeif, Gomez VFX & Alvaro Posadas

Production Company

Production Company: CANADA

Director: Marc Oller

Executive Producer: Oscar Romagosa

Producer: Diana Milesi

DOP: Christos Voudouris

Editor: Estel New Roman

Creative Agency

Creative Agency: LOLA MullenLowe

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Pancho Cassis

Creative Director: Tomás Ostiglia, Fred Bosch, Fabio Brigido

Copywriter: André Toledo

Art Director: Saulo Rocha

Producer: Felipe Calvino, Diego Baltazar

Business Director: Tom Elliston

Account Manager: Oscar Fernández

Music

Music Company: Big Sync, London

Genres: People, Storytelling

Categories: Food, Desserts

LOLA MullenLowe, Tue, 28 May 2019 15:22:59 GMT