Cornett Helps A&W Restaurants Get Creepy with Cursed Prank Video 'The Onion Ring'
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The agency's video parodies the horror classic 'The Ring' to promote the QSR’s onion rings
Since many holiday social festivities will be limited to social media, Cornett
has created a video for A&W Restaurants
and pranksters this Halloween that parodies the horror classic 'The Ring' to promote the QSR’s onion rings.
'The Onion Ring
' features a dedicated website, a creepy 'cursed' video, and instructions to enter a friend’s phone number in a text field. The visitor is then instructed to text or email the video URL to their pal. Once the message is open, the person will see the mysterious black and white film featuring A&W mascot Rooty and onion rings.
In the film 'The Ring', the recipient of the call dies when this happens. The 'victim' of A&W’s prank gets off much easier: a recording of a lady speaking in a spooky voice reminds them how delicious the chain’s onion rings are.
Client: A&W Restaurants
Associate Digital Manager: Spencer Barrett
Director of Digital: Liz Bazner
VP, Director of Brand Management: Ashlee Harris
Director of Interactive Production: Peter V. Cook
Sr. Web Developer: Matthew Hudgins
Digital Solutions Lead: Jenna Urusky
Executive Creative Director: Whit Hiler
Content Strategist/Copywriter: Coleman Larkin
Jr. Digital Designer: Jacob McDaniel
Unsung Hero Productions
Videographer/Editor: Brandon Turner
Software Engineer: Samantha McQuillen
Categories: Fast food, Retail and Restaurants Sapka Communications, Thu, 29 Oct 2020 11:50:33 GMT