Independent Sydney creative agency Core has
appointed its first managing director, promoting experienced advertising
executive Jane Callister to the newly created role. It comes as the
agency continues to attract new business with Australia's largest union,
the Australian Nursing and Midwifery Federation, selecting the agency
to manage its campaign creative work.
Callister has amassed a
wealth of experience working for some of the country's most iconic
agencies during her 20-year career. She joined Core as business director
in late 2014 and will now lead the day to day operations, business
development and client management as managing director as it continues
to experience growth.
Before joining Core Callister held senior leadership positions at
M&C Saatchi, Whybin\TBWA, DDB, The Campaign Palace, Grey, JWT and
George Patterson Bates in both Sydney and Melbourne, working with
clients including IAG, Kellogg's, ANZ, George Weston Foods, Simplot and
Says Christian Finucane, creative partner at Core:
"Since joining Core, Jane has used her considerable industry experience
to help guide the agency as we've grown. The past 12 months have been
exceptional for us in terms of new business and creative work that is
delivering impressive returns for our clients. So the the time is right
for us to put in place a managing director to help us navigate Core's
next chapter as we continue to scale. Fortunately for us we didn't have
to look far to find the right talent to help make that happen."
Says Callister: "Having worked for big network agencies for most of my career
it's great to be be working with an independent on the up and up. The
Core team are an outstanding group and I'm looking forward to guiding
the agency alongside the creative partners, Christian Finucane and Jon
In addition to naming its first managing
director, Core has won the creative work for the Australian Nursing and
Midwifery Federation following a pitch involving three agencies. The
union, which represents registered nurses, enrolled nurses, midwives,
and assistants in nursing, is the largest in the country with over
Core will initially develop a new
campaign highlighting aged care issues to drive action in the community
and increase membership.
Says Lee Thomas, political director
at ANMF: "We are excited to be entering into this partnership with
Core. They have demonstrated a passion to promote the great work and
values of our members."
Speaking of the win, Skinner
added: "The ANMF represent a group of amazing people that are critical
to ensuring the health and wellbeing of all Australians at some point in
their lives. We're looking forward to help them raise awareness of the
issues confronting their members, as well as attracting new people
working in the industry to join them."
Other Core clients include QBE Australia, Sydney Airport, RSVP, Victa and The Fred Hollows Foundation.
(Pictured L-R: Jon Skinner, Jane Callister, Christian Finucane)