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Cops & Robbers Take a Break with a Kit Kat

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Great Guns’ Ron Scalpello shoots new JWT London spot

Cops & Robbers Take a Break with a Kit Kat

The good guys and the bad guys take a break from a high speed car chase in the latest KITKAT film from JWT London. On air on Monday 20th January, the ad reminds its audience how great taking a break is. 

KITKAT is well established as the brand that champions the break and the latest advert brings a smile back to the breaks of busy, modern Britain. The TV ad launches the integrated campaign that will be further supported through online activities throughout 2014. 

The TV advert opens with the police in hot pursuit of alleged robbers as they race through the docklands. However, as they catch up with one another, the sharing of a KITKAT provides a surprising opportunity for a break as the guys in this ‘cops and robbers’ style ad exchange banter. When the KITKAT is finished they’re back doing what they love best.

Jon Lambert, Group Marketing Director, Nestlé UK & Ireland, commented “We wanted KITKAT to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KITKAT is the chocolate bar to provide that.”  


Project name: KITKAT Masterbrand 

Client and Job Title:  Jon Lambert - Group Marketing Director 

Creative agency: JWT London 

Executive Creative Director: Russell Ramsey

Creative Director: Jason Berry 

Art Director/ Copy Writer: Miles Bingham

Art Director/ Copy Writer: Kevin Masters 

TV Producer:  Janine Levy (freelance) 

Assistant TV Producer: n/a 

Planner (creative agency): Richard Cottingham 

Executive Partner: James Whitehead 

Business Director: Antony Hill 

Account Director: Emily Taylor / Charlie Martyn  

Account Manager: Rachel Vares 

Media agency: Mindshare 

Media planner: TBD 

Director: Ron Scalpello 

Production Company: Great Guns

DOP: Richard Mott

Editor: Simon Bath


Sound:  750 

Post Production: The Mill 

Cops & Robbers Take a Break with a Kit Kat
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Genres: Action, Comedy

Categories: Confectionery , Food

Great Guns London, Mon, 20 Jan 2014 15:07:55 GMT