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Coors Light Clone Machine to the Rescue for All Your Boring Video Conferencing Needs

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With initiative by Leo Burnett Chicago, Coors Light releases new ingenious idea to get people out of online meetings

Coors Light Clone Machine to the Rescue for All Your Boring Video Conferencing Needs
Who hasn’t wanted to ditch a work call recently? People are tired of videoconferences, and they just want a moment to themselves.

Introducing the Coors Light Clone Machine. Created by Leo Burnett Chicago, the idea allows people to create a digital doppleganger and loop a video of themselves to play during their meeting calls, and look like they’re engaged, even when they’ve stepped away.


It’s a fun, refreshing antidote to the long work-from-home hours and 'always on' feelings we’re all experiencing - a perfect tool to make meeting fatigue a bit more bearable.

All it takes is 30 seconds to create a video that looks like you’re engaged in the conversation - an attentive nod, a scribble of notes, a 'good point' gesture and you’re free to enjoy a cold one during the workday.

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Advertising Company

Ad company: Leo Burnett

Leo Burnett Creative

Global Chief Creative Officer: Liz Taylor

EVP, Executive Creative Director: Adriano Matos

SVP, Creative Director, Art Director: Chris Von Ende

SVP, Creative Director, Copywriter: Mike Ward

ACD, Art Director: Rob McDowell

ACD, Copywriter: Ben Pfutzenreuter and Dina Facklis

Production Designer: Emily Julstrom

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Strategy

EVP, Strategy Director: Kaylin Goldstein

Strategy Director: Lacey Gilbert

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Business Leadership

SVP, Account Director: Leigh Armstrong

Account Supervisor: Safia Hurst

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Project Manager: Scott Nelson

Production

EVP, Head of Integrated Production: Mike Davidson

Executive Producer: Ashley Geisheker

Producer: Gabby Giannelli

Business Ops

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Digital Marketing

Digital marketing company: Digitas

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Principal Software Engineer: Henry Peñaranda

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Sr. Front-End Engineer: Carlos Aguilar

Principal Front-End Engineer: Carlos Benavides

Front-End Engineer: Andrés Monge

Sr. Front-End Engineer: Christian Campos

Sr. Software Engineer: Antony Granados and Gislen Miranda

Sr. Hybrid Engineer: David Gonzalez

PROJECT

Project Manager: Alejandra Zamora

Principal Creative Designer: Mauricio Saenz

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Categories: Beers, Alcoholic Beverages

Leo Burnett Chicago , Fri, 15 May 2020 12:45:49 GMT