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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Coors Light Clone Machine to the Rescue for All Your Boring Video Conferencing Needs

15/05/2020
Advertising Agency
Chicago, USA
226
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With initiative by Leo Burnett Chicago, Coors Light releases new ingenious idea to get people out of online meetings
Who hasn’t wanted to ditch a work call recently? People are tired of videoconferences, and they just want a moment to themselves.

Introducing the Coors Light Clone Machine. Created by Leo Burnett Chicago, the idea allows people to create a digital doppleganger and loop a video of themselves to play during their meeting calls, and look like they’re engaged, even when they’ve stepped away.


It’s a fun, refreshing antidote to the long work-from-home hours and 'always on' feelings we’re all experiencing - a perfect tool to make meeting fatigue a bit more bearable.

All it takes is 30 seconds to create a video that looks like you’re engaged in the conversation - an attentive nod, a scribble of notes, a 'good point' gesture and you’re free to enjoy a cold one during the workday.

Credits
Brand
Agency / Creative
Production
Editorial
Work from Leo Burnett Chicago
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