Five by Five UK
Thu, 19 Nov 2020 14:57:06 GMT
In a new direction for the contact lens manufacturer, CooperVision has appointed its first European brand ambassador in the form of six-time French Aerobatic Champion, Mélanie Astles.
Flying since the age of 21, Mélanie is the first woman to have ever competed in the renowned Red Bull Air Race.
Being involved in such a high speed sport, clear vision is critical. The ‘When performance matters, you need a contact lens to match’ campaign aligns the high performance of MyDay daily disposable contact lenses with a relatable personality, whose daily demands mean she can’t compromise when it comes to her vision and eye health.
The campaign, running in a number of European markets, features a suite of materials running across digital, social, in-store POS, along with trade and consumer print.
The different executions showcase the different facets of Mélanie’s life - from fitness training and flying, to keynote speeches and relaxing with friends - the campaign highlights how MyDay is perfect for anyone living demanding days.