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Coolr Appointed as the UK Social Team for ITV’s the 1% Club’s Third Season

12/02/2024
Social Media Agency
London, UK
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The 1% Club returns on Saturday 17th February on ITV1 at 8:50pm

ITV’s The 1% Club has re-appointed Coolr to manage its social media for the third season of their award-winning show, hosted by Lee Mack. Coolr successfully led the social media for season 2, securing the #1 trending spot in the UK on X (Twitter), and landing in the top five UK trends another six times during the show’s eight week run. Armed with witty social commentary and real time engagement, this year’s social campaign will continue to build the show’s online fans across all social channels across the show’s 16 episodes.

In The 1% Club, 100 contestants begin every show - but to make it to the end and win the top prize of up to £100,000, contestants must correctly answer questions based on "logic and common sense" that get progressively harder each round. It culminates with a question that only 1% of the UK population can answer. 

Olivia Blairman, director of client services at Coolr commented, “We’re really happy to be working with ‘The 1% Club’ again! The show’s brain-tingling questions are perfect for social media and we have big plans to get it continuously trending across TikTok and X”.

Dean Nabarro, co-creator and producer at The 1% Club, commented, “We’re excited to work with Coolr again on Season 3 of our award-winning show which is back and bigger than ever. Social media plays a big part of our audience interaction and we’re excited to build on the great work we’ve done on previous seasons.”

The 1% Club returns on Saturday 17th February on ITV1 at 8:50pm.

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