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Cool Dad Shows Off His Hot Trick in JWT Atlanta's SCANA Spot

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SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle

Cool Dad Shows Off His Hot Trick in JWT Atlanta's SCANA Spot

In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing.

Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap.


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Production Company

Production Company: Untitled

Post Production / VFX

Post Production Company: Method Studios

Offline

Edit Company: Beast

Creative Agency

Creative Agency: JWT Atlanta

CEO: Perry Fair

Chief Creative Officer: Perry Fair

Group Account Directors: Mary Margaret Connell

Head of TV / Production: Peter Blitzer

Producer: Sheryl Jessing

Client

Advertiser: SCANA Energy

Genres: Animation, Comedy

Categories: Utilities, Gas

Wunderman Thompson Atlanta, Tue, 16 Sep 2014 15:41:00 GMT