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Group745
Group745
Group745
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Group745
Creative in association withGear Seven
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Cool Dad Shows Off His Hot Trick in JWT Atlanta's SCANA Spot

16/09/2014
Advertising Agency
Kansas City, USA
70
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SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle

In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing.

Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap.


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