8 months ago
Cookie Studio unveils its freshly baked ident series for Cartoon Network featuring channel hero Ben 10. Both of its studios from London and Sao Paolo united to create hand drawn, frame by frame animation for this series of idents which will be launching at the beginning of December 2019.
Cookie’s creative director Thiago Maia said: "We were really excited when Cartoon Network invited us to pitch some ideas for the new channel idents based around the iconic show Ben 10. We loved receiving this brief, it felt like a perfect fit for Cookie Studio, playful with some interesting challenges. The first hurdle to overcome was the creative as it this was different to a typical open brief for a channel ident; we needed to help to promote Ben 10 and give focus to his incredible watch and help promote it. We pitched three different potential concepts with different creative styles. CN loved the three ideas so much that they decided to use all the three, a dream client.”
Cartoon Network's CD Simon Dean said: “This kind of thing had never happened before, we were delighted with the creative treatment and ideas Cookie had produced, so we set the team to work to create all of them.”
Thiago Maia continues: “The second challenge was to find how we could produce the four idents in time and on budget, being agile in our approach we scheduled an excellent production plan to use our studio in São Paulo to help with part of the animation. This gave us flexibility and enabled more people to work on the project internationally, which let us explore and push the quality of the animation. The end result are four beautiful idents all created using traditional cell animation (frame by frame with a production delivered on schedule and budget)”.
Client: Cartoon Network
Directed and Produced: Cookie Studio
Creative Director: Thiago Maia
Producer: Josie Brown
Creatives: Alexis Rabeuf, Julia Olsson, Silvia Villar
Storyboard: Rodolfo Guarnieri Batista
Art Director: Alexis Rabeuf
3D Animation: Alexis Rabeuf
Clean Up: Andrew Thomas Neil Clarke, Patricio Plaza, Jesica Bianchi, Jennifer Belobi, Thomas Knowler, Josep Bernaus Valls
Original Music & Sound Design: White Noise Lab
Categories: Media and Entertainment, TV and RadioCookie Studio, 8 months ago