Thu, 11 Oct 2018 21:32:48 GMT
International creative studio LOBO crafts a sugar-coated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, out of Wieden + Kennedy Brazil.
In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere and wreak graphic cartoon havok on the citizens below.
Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar.
LOBO recently applied their two decades of work for a hallmark introductory film for the Annecy International Animated Film Festival, a celebration which this year recognised 100 years of Brazilian animation history.
The studio took home from the festival the prestigious Cristal Award for a Commissioned Film for their LeicaM-Monochrom campaign, "Everything in Black and White."
Client - Mondelez
Produto/Product - Lacta 5STAR
Year of Production - 2018
Agency - Wieden+Kennedy São Paulo
Executive Creative Director - Renato Simões, Eduardo Lima
Creative Directors -
Head of Art - Bruno Oppido
Copywriter - Rafael Melo
Art Director - José Ferraz, Felipe Paiva
RTV/Agency - Regiani Pettinelli, Rafael Messias
Planner - Luana Azeredo, Lais Sangalo
Account - Daniela Glicenstajn Elkis, Vinícius Lopes, Isabelle Garcia, Bianca Olmos
Media - Alexandre Ugadin, Rachid Antun, Lais Folsta, Silvio Serpico
Social Media/ - Carolina Siper, Emily Rheded, Julia Garcia, Ana Veiga
Client Approval - Natalie Delgado, Adriana Nogueira, Bruna Bertãoview more - Creative
Genres: Animation, Scenic
Categories: Food, ConfectioneryPress Kitchen, Thu, 11 Oct 2018 21:32:48 GMT