‘Content That Connects’ Returns: Little Black Book and Comcast Technology Solutions Launch Panel Series

Little Black Book (LBB) and AdFusion™ from Comcast Technology Solutions (CTS) are excited to announce the continuation of their partnership with a new season of ‘Content That Connects’. This season will feature engaging panel discussions with industry trailblazers and leaders who are setting new standards in advertising and marketing. 

Matt Cooper, CEO, Little Black Book, comments, “We are taking our partnership with our long-time collaborators and friends at AdFusion™ to a whole new level this season! We’ll be bringing some of the industry’s leading talents together for a series of virtual panel discussions, plus a one-off panel hosted live at the LBB & Friends Beach in Cannes this year, we couldn’t be more excited.”

Comcast is a market leader in purpose-driven marketing and advertising solutions. Its technology, AdFusion™, is the result of the organisation's investment and research into finding a better, smarter and faster way to command advertising efforts.

Joining forces with LBB to bring together the brightest minds and voices in the business, together they’ll be tackling topics such as purpose-marketing, in-housing strategies, and sustainability within the production landscape. The upcoming panels will feature chief technology officers, chief marketing officers, heads of production, and brand marketers from leading companies, and highlight their roles in changing the face of advertising today. 

Simon Morris, head of strategic partnerships and business development at AdFusion™, comments, "We're thrilled to join our friends at LBB in exploring the minds shaping the advertising landscape. From how brand leaders are building purpose and sustainability into their marketing to the responsible use of cutting-edge technology, this thought leadership series will illuminate the future of the industry.”

Simon concludes, “The brightest minds in advertising aren't just reacting to change – they're fuelling it. Join us as we tap into their genius, uncovering the strategies and ethics that will define the next era of brand storytelling.”

The conversations will take place virtually, with the exception of a one-off panel followed by a lively lunchtime discussion taking place at the LBB & Friends Beach in Cannes this year. Look out for the first episode launching soon!