Mon, 29 Mar 2021 17:50:23 GMT
Multidisciplinary creative studio Los York adds New York-based estudi-image to its roster of talent. Established in 2019, estudi-image is a young, boundary pushing studio that works at the leading edge of 2D and 3D design work. The result is high-impact images and videos that are alluring and expressive.
Creative directors Luke Guyer and Nil Serrïma met on the job and went on to co-found estudi-image. Catalan for studio, ‘estudi’ encompasses their artistic space. ‘Image’ is purposefully ambiguous, allowing for all types of visual creations to be concocted. Now a three-person unit, they flesh out their teams on a project by project basis utilising freelance artists, running the gambit from low budget to high, yet always with clients who are willing to take some visual risks.
With a fixation on craft, an elevated perspective, and a tenacious ambition to push boundaries, estudi-image creates sophisticated content that disrupts the space with its distinct and skilled aesthetic. Independent from client-driven, they create experimental work that expels established limitations of 3D and demonstrates the potential of the medium as a whole.
Luke and Nil’s shared desire to push into live-action led them to Los York, whose established arsenal of assets allows them to level up through partnership. They want to carry their distinctive blend of the surreal and hyperreal into live-action, creating a conversation between the two. They are curious about showcasing emotions in 3D that you normally wouldn’t be able to portray in live-action.
Examples of their style can be found in their project SS20 for the outdoor sportswear brand Salomon Advanced. It’s a visceral creation that highlights the brand’s advanced technology shoes through a dialogue between tech and nature, imagining where the two can exist - both in harmony and in conflict. Another notable creation is found in their work for Material Designers, or MA-DE - a project co-funded by the creative.eu program of the European Union. For the project, Estudi-image made a sensorial promotion video that speaks to the MA-DE platform and the complex, dynamic process of creating.
“Our ultimate vision is one step closer to being brought to life,” says estudi-image. “Seth and his team are amazingly innovative in their approach to advertising and creativity. We’re excited to share resources and expertise to create some incredible work.”
“Luke and Nils’ are up and coming and inventive artists who are always pushing creative boundaries,” says Seth Epstein, founder/CCO/director at Los York. “Their ability to instigate through their visuals, while maintaining a classic and marketable finished piece, is a trademark quality of theirs and it’s why we’re thrilled to have them join our eclectic creative roster.”