Tue, 01 Dec 2020 14:12:44 GMT
As England reaches the end of Lockdown 2.0 and enters a series of Tiers in the run up to the New Year, the Government and NHS England are considering how they can persuade people to put their trust in a Covid-19 vaccine.
There are concerns about a low take-up, but are these fears justified and how do people really feel?
It’s a question Ocean Insight manager Monika Tomova put to Ocean Outdoor’s @The Local exclusive consumer survey panel which is made up of a nationally representative sample of 2,000 people.
The results are more than encouraging, demonstrating a collective sigh of relief.
They also explain why people might be undecided and show what needs to be done to grow public confidence through an informed public information campaign.
According to the @The Local panel:
Shot In the Arm for Brands and Retail
Ocean’s @The Local panel has become a barometer for UK consumer sentiment and is constantly gauging people’s intent in a post pandemic Covid-19 safe universe across all categories.
The latest statistics show just how much people value out of home lifestyles and experiences and how much they want to get back outdoors - something that becomes even more of a reality when a mass vaccine is rolled out.
When that happens:
The Roaring Twenties
This optimism is supported by a forecast from the Resolution Foundation which reckons Britain could be set for another ‘Roaring Twenties’ after the pandemic ends and families unleash the cash they’ve saved.
It was a trend economists say happened post Lockdown 1.0. For those people lucky enough to have steady incomes, family finances improved as households used the opportunity to pay down credit debts by around £18 billion.
This meant consumers had cash to splash when the summer restrictions were lifted, leading to a rebound in consumption as consumers made delayed purchases and took advantage of tax reliefs and incentives for the housing and hospitality sectors such as the Eat Out to Help Out scheme.
Who knows if the right conditions will prevail, allowing the same level of exuberant spend post Lockdown 2.0.
What we do know is that @The Local paints an optimistic picture suggesting that people are eager to start spending more over the coming quarter as they look forward to some sort of normality after so many difficult months.
There’s no magic bullet but an evident and voracious appetite for a return to out of home lifestyles aided by the availability of a mass vaccine will hopefully help Britain enter 2021 with a Bang, not a Whimper.
Definition: *These are people who are more exposed to out of home media than any other media channel.
Find the presentation here.
Ocean Outdoor, Tue, 01 Dec 2020 14:12:44 GMT