Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Conservative Cowboy Not a Fan of New-Fangled Formula E

Creative 0 Add to collection

‘Own Every Second’ campaign was developed by DDB Spain and directed by Stink’s Paul Ward

Conservative Cowboy Not a Fan of New-Fangled Formula E
There comes a day when all things change. And all you can do is adapt. But, as with everything revolutionary, there is always one who does not want to accept that things evolve. That life goes on and that it has to be updated. The well-known haters. Especially in the world of Formula E, the electric motorsport.

For this reason, for the launch of the new season 2018-2019, DDB Spain turns to a character anchored in the past with animosity towards everything related to electric racing: a classic, conservative cowboy. 

The campaign, under the platform, ‘Own Every Second’  was produced by Stink Films and directed by Paul Ward. In the main one-minute film the protagonist recalls with nostalgia the "real" world of racing and in six shorter snippets his misconceptions are each proved wrong.

In this way, Audi Sport and DDB Spain manage to break, one by one, the stereotypes and false myths of the automotive industry: noise, design, its public, speed and power. 

All of this is to promote a new season of Formula E loaded with news, that started on the street circuit of Ad Diriyah, Saudi Arabia, in December.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: STINK GmbH Berlín

Executive Producer: Martina Luelsdorf/Moritz Merkel

Producer: Felix Vollmar

Post Production / VFX

Post Production Company: Slaughterhouse GmbH

Colourist: Ricky Gausis

Grade: MPC Los Angeles

Creative Agency

Creative Agency: DDB Spain

Creative Director: Sebas May

Art Director: Alba Ciércoles/Alex Pibernat

Copywriter: Sebas May/ Marta Cordomí

Producer: Laura Escobar

Strategist: Cristiana Zito

Creative General Director: Jose María Roca de Viñals

Account Director: Francesca González

Project Director: Philipp Meyer

Account Executive: Guillem Mogas


Sound Company: Ginger Berlin GmbH


Advertiser: Audi / Formula E

Clients: Jörg Dietzel/Felicitas Nogly/Alex Berchtold/Jürgen Eisenberger

Genres: Music & Sound Design, People, Action

Categories: Events, Sports and Leisure, Mon, 21 Jan 2019 15:20:20 GMT