The agency will be responsible for the marketing communication of the international technology and electronic equipment retailer
BBDO Düsseldorf has announced the recruitment of a further new-business client. Conrad, one of the foremost international distributors of electronic and other technological equipment, was fully convinced by the agency's integrated and creative approach. The decision in favor of the Düsseldorf branch was reached following a pitch in competition with several prominent agencies.
BBDO Düsseldorf, headed by the management team of Patrick Hammer, Kristoffer Heilemann and Cornelius Kölblin, will act as the lead agency, assisting its client Conrad with its positioning as a digital B2B sourcing platform, with immediate effect. The challenges for BBDO include branding, development of a new creative and campaign platform, and sales communication – both for Conrad's B2B and its B2C business activities.
Conrad, which is headquartered in Hirschau in the Upper Palatinate (Oberpfalz) region of Germany, is a dynamic, old-established family firm. As a single source distributor and marketplace, Conrad supplies industrial clients, professional users, educational institutions, brokers and technology enthusiasts with one of the most extensive ranges of technical and electronic equipment in Europe, comprising more than three million products from over 4,500 leading manufacturers.
As Cornelius Kölblin, managing director at BBDO Düsseldorf, explains: "Conrad is a top player in its sector. We are delighted that the company has now opted for our BBDO team's tailormade combination of strategy, creation and technology."