Nissan has launched a new campaign entitled 'Mondays', created by TBWA\Chiat\Day NY. The spot launches the 2020 Nissan Murano by painting a charming, relatable portrait of a modern-day boss. She is approachable, admired by her teams… and inundated with never-ending ‘one last thing’ requests as she leaves the office. Fortunately, Murano’s suite of features provides her with today’s ultimate luxury: control over her own schedule and the ability to have a life outside of work.

Nissan’s recent communications have called attention to the challenges and realities of our modern world, from the omnipresence of dangerous distractions inherent in our mobile-phone-obsessed “World of Distraction” for Rogue, to the challenges of trying to make ends meet for a young couple in Versa’s “Good Morning, Goodnight” and now with the demands on a powerful, yet modern leader in “Mondays”.

This spot is a great example of the new direction Nissan’s marketing communications have taken since fully integrating teams into the Nissan United model. It’s also a testament to the tremendous impact Allyson Witherspoon, VP of marketing communications and media at Nissan North America, has had on the business since assuming her post in March of this year.