Conquer Mondays in Nissan’s New Spot by TBWA\Chiat\Day NY

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The campaign is directed by the award-winning Wayne McClammy
Conquer Mondays in Nissan’s New Spot by TBWA\Chiat\Day NY

Nissan has launched a new campaign entitled 'Mondays', created by TBWA\Chiat\Day NY. The spot launches the 2020 Nissan Murano by painting a charming, relatable portrait of a modern-day boss. She is approachable, admired by her teams… and inundated with never-ending ‘one last thing’ requests as she leaves the office. Fortunately, Murano’s suite of features provides her with today’s ultimate luxury: control over her own schedule and the ability to have a life outside of work.

Nissan’s recent communications have called attention to the challenges and realities of our modern world, from the omnipresence of dangerous distractions inherent in our mobile-phone-obsessed “World of Distraction” for Rogue, to the challenges of trying to make ends meet for a young couple in Versa’s “Good Morning, Goodnight” and now with the demands on a powerful, yet modern leader in “Mondays”.

This spot is a great example of the new direction Nissan’s marketing communications have taken since fully integrating teams into the Nissan United model. It’s also a testament to the tremendous impact Allyson Witherspoon, VP of marketing communications and media at Nissan North America, has had on the business since assuming her post in March of this year.

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Creative Agency

Agency: TBWA/Chiat/Day NY

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Director: Al Merry

Creative Director: Aste Gutierrez

Creative Director: Mike Blanch

ACD / Copywriter: Holden Rasche

ACD / Art Director: Ashley Veltre

Head of Production: John Doris

Executive Producer: Christian Busch

Managing Director: Scott Kavanagh

Business Lead: Parker Collins

Business Manager: Natalie Otsuka

Associate Business Manager: Sarah Hoffmann

Senior Strategic Planner: Melissa Panasci

Senior Integrated Business Affairs Manager: Felicia Simmons

Production Integration Director: Andy Galvin

Product Integration Manager: Christian Uka

Project Manager: Greg Dzurita

Client

Client: Nissan USA

Vice President, Nissan Marketing Communications & Media: Allyson Witherspoon

Director, Marketing: Erich Marx

Senior Manager, Brand Marketing: Scott Traynor

MarCom Senior Planner: Ken Davis

MarCom Senior Planner: Jennea Lee

Production

Production Company: Hungry Man

Director: Wayne McClammy

Director of Photography: Christian Sprenger

Managing Partner/Executive Producer: Kevin Byrne

Managing Partner/Executive Producer: Mino Jarjoura

Executive Producer/Director of Sales: Dan Duffy

Executive Producer: Caleb Dewart

Head of Production: Marian Harkness

Producer: Rick Jarjoura

Production Supervisor: Yuki Wakano

Edit

Edit: NO6

Editor: Jason McDonald

Assistant Editor: Aaron Castro and Max Redinger

Managing Director: Corina Dennison

Producer: Laura Molinaro

Post Production

Post/VFX: The Mill LA

Chief Creative Officer: Phil Crowe

Executive Producer: Anastasia von Rahl

Producer: Melanie Roy

Production Coordinator: Will Tyler

Colour: The Mill NYC

Colourist: Mikey Rossiter

Sound

Music Composer: Spoon “I Turn My Camera on”.

Genres: Storytelling

Categories: Automotive, Cars

TBWA\Chiat\Day NY, 8 months ago