Here's a little history, geography and energy lesson about Canada from Toronto-based agency i2 Ideas and Issues Advertising and Vancouver-based The Embassy for The Canadian Energy Pipeline Association (CEPA).
ABOUTPIPELINES.COM from The Embassy on Vimeo.
The spot, which is currently airing on TV throughout Canada, is all about how pipelines provide energy to Canadians. Directed by The Embassy's Ozan Biron
, this stop-motion and paper craft inspired computer animation spot aims to engage and educate viewers about the CEPA and drive traffic to AboutPipelines.com.
To add character and the look of real paper to the spot, the team at The Embassy deliberately added the imperfections that real folded paper would have - intentionally making the edges not line up, adding bits of tape, creating offsetting folds and warped edges of paper curling up.
Spot Title: Connecting
Client: Canadian Energy Pipeline Association (CEPA)
Agency: i2 Ideas and Issues Advertising
Creative Director: Philippe Garneau
Copywriter: Bruce Anderson
Agency Producer: Melanie Lambertsen
Production Company: The Embassy
Director: Ozan Biron
Executive Producer: Trevor Cawood
Executive Producer: Winston Helgason
Visual Effects: The Embassy
Editor: Matthew Griffiths
Editorial Company: Cycle Media
Sound Production: RMW Music