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Congratulations, It's Cold

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Tool teams up with Dick's Sporting Goods to celebrate winter play-offs

Congratulations, It's Cold

Tool Director Jason Zada teams with Under Armour on “Congratulations, It’s Cold,” an invigorating live-action :30.  In the spot, Zada trains his lens on athletes in a variety of sports settings, capturing the performance power of Under Armour’s cold-weather gear.

 

Client: Under Armour and Dick’s Sporting Goods
Spot: “Congratulations, It’s Cold”
Air Date: November 2012
 
Agency: Tight Shirt Productions
SVP Creative: Steve Battista
Director Creative Operations: Eric Clemmer
Creative Director: Brian Boring
Art Director: Sean Flanagan
Producer: Steve Nardone
Associate Producer: Erinn Popp
 
Production Company: Tool
Director: Jason Zada
Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier
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Tool Santa Monica, Fri, 16 Nov 2012 11:07:10 GMT