Men’s Wearhouse has launched its first culture-driven lifestyle focused brand campaign. The campaign “Good on You” is a first-ever for the retail giant as they utilise an anthem to portray their brand message and purpose - supplying men with the confidence to care.
Co-Created by Men’s Wearhouse and EP+Co, the new campaign celebrates the everyday moments in a man’s life, big and small, from activism to fatherhood, and highlights the role Men’s Wearhouse plays during each of those moments. As a brand that has always supplied men with confidence, by guiding him to look good and feel his best, they are now taking a much broader approach by encouraging men to be their best, standing up and setting a good example each and every day.
The campaign will launch with a long form film, a 30-second brand spot and various 15-second vignettes that highlight different mens’ stories, which will be shown in broadcast and via paid social content. In addition to the spots, the brand will be rolling out a series of campaign activations in the coming months, spotlighting men across America and shining a light on their story.