Conductor Takes Home Honours For L.L.Bean From Kantar Creative Effectiveness Awards

Full-service creative and production company Conductor brought home honours this week from the Fourth Annual Kantar Creative Effectiveness Awards. The global awards spanning 9 markets and 10 award categories celebrate the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 tested in 2022. What makes the awards unique is that consumers are the jury.

Conductor was honoured for their work for L.L.Bean as #4 in the Top 10 TV Category, You Made Them Smile. The commercial, Dear L.L.Bean, was cited for “cleverly building the humour into the product itself, a school bag. The endearing story of a young girl who tries to destroy her bookbag in an attempt to be allowed a new one, uses humour that many parents will find relatable.”

Conductor executive producer Noah Lydiard commented: “The entire team put their hearts into this spot, so it is very rewarding to see the effort honoured by a prestigious organisation.”

Conductor has worked with L.L.Bean since 2022 as well as clients including Fanatics and MasterClass.