Con Edison has appointed Havas New York as its lead integrated agency of record for its media and creative accounts, following a review.
Havas will handle informational advertising for Con Edison Company of New York, Inc. and Orange & Rockland Utilities, effective immediately. The agency will support Con Edison’s communications that educate customers about initiatives including energy efficiency incentives, customer assistance programs, and new developments in the energy industry. Con Edison is working to meet customers’ expectations for cleaner, more resilient and affordable energy.
“We look forward to a new partnership with Havas in serving our customers,“ said Frances A. Resheske, senior vice president of Corporate Affairs at Con Edison. “As smart technology continues to evolve, we want to keep our customers updated on the tools and innovations that will make their lives better. Havas impressed us with their powerful data-fueled creative approach from the very start, not only through their understanding of the Con Edison brand, but how that manifests itself in our customers’ everyday relationship with their energy.”
“It is our privilege to partner with Con Edison,” said Havas New York’s CEO Laura Maness. “We believe strongly that the brand should be seen as a critical and celebrated part of New York culture. Con Edison is not just a utility in the city, but an icon of the city that connects us all. We cannot wait to get started on this important partnership.”
Earlier this year, Con Edison placed its account in review. Con Edison retained the services of Joanne Davis Consulting, NY, to assist in the agency review process.