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Comvita Honey Creates a Rare Moment of Harmony in Latest Campaign

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Animation developed by New Zealand studio Toybox

Comvita Honey Creates a Rare Moment of Harmony in Latest Campaign

Time has become one of the world’s rarest commodities. So with the launch of ‘Special Reserve’, Comvita’s highest grade Mānuka Honey ever produced, YoungShand gave global audiences a chance to pause and relax with a rare moment of harmony.

This was achieved through a 3D animated brand film telling the story of the harmonious partnership between bees and New Zealand’s native Mānuka and how, with a bit of time and nurturing, nature gives us an incredibly rare gift.

Then, those lucky enough to secure one of only 9000 pots of Special Reserve, were invited to a world-first Mānuka Honey taste-along meditation. The mobile experience immerses you with the sights, sounds, smells, and flavours of the unique place this Mānuka Honey comes from, Aotearoa New Zealand, all while mindfully enjoying a spoonful of Special Reserve.

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Creative Agency: YoungShand

Agency Producer: Esther Watkins

Creative Director: Scott Maddox

Creative Group Head: Sokpart Pao

Creative Group Head: Jake Siddall

Director: Andrew Newland

Executive Creative Director: Anne Boothroyd

General Manager: Emma Dalton

Group Account Director: Patrick Hancock

Production Director: Nigel Sutton

Senior Account Manager: Anna Christie

Senior Planner: Marie-Claire Manson

Film & Animation Production: Toybox

Executive Producer: Nanette Miles

CG Artist: Suraj Nayak

VFX Compositor: Leoni Willis

Music & Sound Production: Franklin Rd

Executive Producer: Jonathan Mihaljevich

Sound Engineer: Shane Taipari

Original Music: Mahuia Bridgman-Cooper

Categories: Food, Sauces and Spreads

YoungShand, Fri, 14 May 2021 04:19:18 GMT