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Computer Chip Cities, Claymation and Zoetropes Bring ANZ to Life in New Animated Campaign

Creative 294 Add to collection

Sixty40 and Heckler release three intricately animated films via Joy Sydney

Computer Chip Cities, Claymation and Zoetropes Bring ANZ to Life in New Animated Campaign
Sixty40 and Heckler have announced the release of three animated films created for Chartered Accountants ANZ’s The Art of Prosperity campaign through Joy Sydney.

Joy approached Sixty40 & Heckler looking for a partner to help bring their tactile concept for 'The Art of Prosperity' to life.

"Right from the get-go, Steve Back and the team at Joy wanted a genuine in-camera feel to the films. A crafted, hand-made aesthetic strong enough to carry 'The Art of Prosperity' message," says Simon Robson, Creative Director at Sixty40.

"We went through several rounds of storyboarding for each film. Joy's feedback was often: 'Those ideas are great, but we think you can push it further'. As a director that's really refreshing to hear”, said Robson.

As for the realisation of the films, the Sixty40 & Heckler team decided on a hybrid in-camera and CG approach. "Clay was always going to be a fully in-camera spot, but at the outset it was less clear for Chips and Cake. We created a basic CG zoetrope test cake and went all out on the render to see how quickly we could get it in a good place. Steve Back and the team at Joy loved what they saw and gave our CG test the green light, so we went forward for a fully CG approach for Cake. All that chocolate, icing and marzipan you see in the final film is just pixels. I constantly felt hungry reviewing tests, so that was a good sign!”, said Robson

Chips was more of a live-action / CG cross-over. "When we realised just how small our sets would be, we ruled out stop-motion. But we really wanted the chip-board world to be the real-deal. So we worked with our art-department for weeks to build the chip-board city that you see in the film,” said Robson. The Heckler CG team were then tasked with adding all the moving and building parts in the chip-board world. "I particularly love the night shots, they work beautifully with the Vangelis inspired score," said Robson.

The CA campaign marks the next chapter of the creative collaboration between the Sixty40 and Heckler teams. "We're really lucky to be under the same roof as the Heckler team. During treatment and pre-production we all work together to figure out the smartest ways to bring ideas to life. We're really getting into the swing of productions that combine performance and set-builds with CG artistry. It's a hybrid approach that we're refining with every project. I'm so pleased that Joy brought us on board for The Art of Prosperity, it's like it was tailor made for us,” said Robson 

Cake:


Chips:


Clay:


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Post Production / VFX

2D : (Lead Design) Simon Robson

3D Artists: Michael Shiao Chen, Christian Chu, Peter Thompson

3D Lead Artist: Tom Corbett

Colourist: Greg Constantaras

Compositor: (Lead) Maxence Peillon, Tim Preston, Emilie Boyard, Yoav Dolev, Ian Douglas, Dan Brown

Post Production Company: Heckler

Producer: Adrianna Spanos

VFX Supervisor: Jamie Watson

Production Company

Director: Simon Robson

DOP: Simon Higgins

Executive Producer: Bonnie Law & Will Alexander

Producer: (Live Action) Catherine Warner

Production Company: Sixty40

Music

Composer: Alejandro Gomez, Matteo Zingales, David McCormack

Music Production: Sophie Haydon @ Sonar Music

Offline

Editor: Alex Vivian

Creative Agency

Art Director: Scott Zuliani

Copywriter: Roy Leibowitz

Creative Partner: Steve Back

Integrated Producer: Oscar Birken, Stephanie Beattie

Strategy: (Partner) Nicole Milward

Genres: Animation, In-camera effects, Visual VFX

Categories: Banking, Finance

Heckler, Fri, 04 Mar 2016 10:06:40 GMT