As TREX’s lead brand and advertising partner, BUNTIN worked hand in hand with the leading composite decking company to create a new advertising campaign infused with humanity and warmth at every touchpoint. Centered around the relatable and emotional story of a dad and daughter’s special connection, the campaign dramatizes the idea, “At Trex, we see it too.”  

Filmed at a stunning real location in Annapolis, Maryland, and shot by award-winning director Lisa Rubisch with production company Park Pictures, this is the brand’s first foray into a more emotional, less functional territory that positions a deck as a place to create a lifetime of memories.

TV commercials will launch on January 1, 2022, across channels including HGTV, Food Network and Discovery – but the campaign extends far beyond TV to social, digital, web, activation, radio, print, partnerships and more.