Composer Angie Coffey Channels Heart, Spirit & Rage in Women With Agency Campaign

03/09/2019

Catfish Media

Marketing & PR

Sydney, Australia

229

ADD TO COLLECTION

03/09/2019

The campaign features female talent from the creative industry pushing for change

Australian composer Angie Coffey has just completed a rebellious and rousing soundtrack for ‘Women Run’, a new campaign to promote the work of gender equality firm, Women With Agency.

The campaign features fearless women leading change around the world, and was headed up by a team of female creatives, including writers Melissa Kuttan and Bec Brideson, editor Kelly Perry, designer Kiki Sarafis, producers Victoria Conners and Noelle Jones. It has launched across Women With Agency’s social channels.

With the aim to highlight the calibre of diverse and resilient female leaders effecting worldwide change, famous faces spotlighted include New Zealand Prime Minister Jacinda Ardern, Swedish climate change warrior and Nobel Prize nominee Greta Thunberg, advertising legend Cindy Gallop, Australian jockey Michelle Payne and scientist Jane Goodall.

Composed and produced by Coffey, ‘Women Run’s’ stirring title plays an integral role in supporting the empowering campaign footage.

“It’s about channelling a musical idea and finding that kernel which one recognises as having the right emotional tone,” says Coffey.

“This ‘DNA’ generates the entire piece, absolutely everything flows from it. In my opinion, the most powerful musical works throughout history are generated from one simple motif. From there, one can develop, amplify and project those emotions so they resonate with the audience.

“We recorded vocalist Janine Maunder, and to ramp up the rebellion, added the crowd chants whilst layering in other edgy sounds. Janine’s clear, touching and powerful voice was chosen for having the perfect tone, and the tempo and driving tribal beat create a sense of drama and urgency.”

The music was recorded in collaboration with Simon Lewis who captured the ‘Women Run’ chant, as it gets progressively louder and dials up the temper throughout the track. Featuring literally hundreds of voices, Coffey completed the track alongside Daniel Frankel, of Dare Music, who balanced out and enhanced all of the sounds by performing the final mix and production.

Women With Agency founder, Bec Brideson, says: “I am very proud of the talented women who have come together to work on this project. In particular, Angie’s work as a composer was so important to the integrity of the film and her track supported our visuals with poise and strength.

“The work our firm does to support the growth and development of female-founded creative agencies, by ensuring they are included on pitch lists, continues to champion change and this campaign is testament to the creative firepower women working together are capable of achieving.”