Competition Crunk for Oatmeal Crisp

When it comes to cereal, people love crunch. This is the inspiration behind Oatmeal Crisp’s new campaign, “Competition Crunch”. The online campaign features four unique videos that communicate just how crunchy Oatmeal Crisp really is.
Campaign url: http://competitioncrunch.com

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CREDITS
Client: General Mills
Brand: Oatmeal Crisp
Campaign Title: Competition Crunch
Campaign url: http://competitioncrunch.com

Creative Agency: Cossette, Toronto
Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Directors: Perle Arteta, Alessandro Würgler
Writer: Michael Potash
Designer: Erin McGuire
Producer: Colleen Floyd
Developer: Christina Habberjam
Project Manager: Kate Roberts
Account Services: Angela Rosales, Stephanie Houghton, Nick O’Donnell

Production Company: OPC FS
Directors: Sean Wainsteim, Jono Hunter
Executive Producer: Liz Dussault
Line Producer: Dwight Phipps
Director of Photography: Marc Laliberte

Editor: Mike Colangelo
Editorial Company: Soda Post
Smoke Artist: Mike Morey
Audio House: Silent Joe (Tom Thorney, Colin Caddies)