Wake The Town
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‘Rock’ created by VCCP and shot by Darren Walsh and Dave Scanlon of Passion Pictures Launches New TV Spot launches a new 30” ad created by VCCP on Monday 22nd  April, which continues the campaign theme of the tension caused by the ongoing confusion between the two web sites and
The brand new ad, called ‘Rock’, opens with Spencer from parachuting into the grounds of Aleksandr Orlov’s mansion. He throws a rock through the window, interrupting the meerkats as they enjoy an evening together in the mansion games room. 
Sergei discovers a note tied to the rock. The note demands that Aleksandr closes down and stops giving away meerkat toys. Determined to not be ordered around by a rock, Aleksandr pledges to continue giving away meerkat toys to people who go to the right website for their car or home insurance.
Project name: Rock TVC
Creative agency: VCCP
Agency Producer:  Catherine Long
Copywriter: Javier Romartinez
Art director: Stephen Misir
Creative Director: Matt Lloyd & Darren Bailes
Planner: Stephanie Tuesley 
Media Agency: Zenith Optimedia 
Production Company: Passion Pictures 
Director: Darren Walsh & Dave Scanlon
Post-production: Rushes      
Audio post-production: Wave
view more - Creative
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Genres: Animation, Visual VFX

Categories: Finance, Insurance, Thu, 25 Apr 2013 12:14:32 GMT