Tue, 04 Sep 2018 14:43:07 GMT
'Epic', the only word you need for this spot. Aleks and Sergei return in huge style as their neerkat world is utterly transformed through the medium of movie magic.
The viewer is whisked on a visual roller coaster ride through a crack in the fourth wall and into the film studio where the magic is being created. The journey then spirals through myriad movie scenarios: gritty war film, period drama, historical reenactment, spy drama, science fiction all blending together and choreographed to perfection. This style explosion is all set to the massively orchestrated musical number that the meerkats belt out.
The spot resolves in a huge all singing all dancing Busby Berkeley homage with our meerkats as the centrepiece of a gargantuan movie gateaux rising from streets alive with dancing movie characters.
We are then returned to Aleks and Sergei taking their seats in the cinema with the 2 for 1 cinema pass and getting ready to enjoy their afternoons entertainment - Aleks bringing it all down to earth for us with his acerbic view as usual.
The spot is strewn with iconic cameos such as the Ghostbusters' Ecto-1 as well as a multitude visual Easter eggs to keep the repeat viewings fresh - can you spot Chas Tenenbaum?
Stone Dogs provided a spectacular finish for Compare the Market, VCCP and Passion Pictures' visual treat of the spot.
Advertiser: Compare the Market
Brand: 2 for 1 Cinema Tickets
Post Production Company: Stone Dogs Post
Flame Artists: Brian Carbin
Producer: Joe West
Production Company: Passion Pictures
Producer: Adriana Piasek-Wanski
Creative Agency: VCCP
Copywriter: Jay Fretwell and Greg Milbourne
Art Director: Jay Fretwell and Greg Milbourne
Producer: James Latham
Genres: Animation, Choreography, Music performance, Comedy, Visual VFX, People
Categories: Insurance, FinanceStone Dogs, Tue, 04 Sep 2018 14:43:07 GMT