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Comparethemarket.com Goes 'Epic' with a Musical Movie Spectacular

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Stone Dogs provides finishing for VCCP and Passion Pictures' cinematic spot

Comparethemarket.com Goes 'Epic' with a Musical Movie Spectacular

'Epic', the only word you need for this spot. Aleks and Sergei return in huge style as their neerkat world is utterly transformed through the medium of movie magic.

The viewer is whisked on a visual roller coaster ride through a crack in the fourth wall and into the film studio where the magic is being created. The journey then spirals through myriad movie scenarios: gritty war film, period drama, historical reenactment, spy drama, science fiction all blending together and choreographed to perfection. This style explosion is all set to the massively orchestrated musical number that the meerkats belt out.

The spot resolves in a huge all singing all dancing Busby Berkeley homage with our meerkats as the centrepiece of a gargantuan movie gateaux rising from streets alive with dancing movie characters.

We are then returned to Aleks and Sergei taking their seats in the cinema with the 2 for 1 cinema pass and getting ready to enjoy their afternoons entertainment - Aleks bringing it all down to earth for us with his acerbic view as usual.

The spot is strewn with iconic cameos such as the Ghostbusters' Ecto-1 as well as a multitude visual Easter eggs to keep the repeat viewings fresh - can you spot Chas Tenenbaum? 

Stone Dogs provided a spectacular finish for Compare the Market, VCCP and Passion Pictures' visual treat of the spot. 

video
Compare the Market: Hooray
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Client

Advertiser: Compare the Market

Brand: 2 for 1 Cinema Tickets

Post Production / VFX

Post Production Company: Stone Dogs Post

Flame Artists: Brian Carbin

Producer: Joe West

Production Company

Production Company: Passion Pictures

Producer: Adriana Piasek-Wanski

Creative Agency

Creative Agency: VCCP

Copywriter: Jay Fretwell and Greg Milbourne

Art Director: Jay Fretwell and Greg Milbourne

Producer: James Latham

Genres: Animation, Choreography, Music performance, Comedy, Visual VFX, People

Categories: Insurance, Finance

Stone Dogs, Tue, 04 Sep 2018 14:43:07 GMT