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Company 3's slam dunk
Post Production
New York, USA
New York, NY November, 2010 Award-winning post production house Company 3 recently completed work on The Procession for Converse via ad agency Anomaly NYC for the companys......
Company 3 Makes a Slam Dunk for Converse
Post production facility provides VFX, finishing and color grading for iconic ad

New York, NY – November, 2010 – Award-winning post production house Company 3 recently completed work on “The Procession” for Converse via ad agency Anomaly NYC for the company’s fall 2010 brand campaign. The commercial, which broke nationally September 26, pays homage to the legends of Converse’s past, present and future, showcasing the iconic Star Chevron mark and giving a nod to the company’s connection to the worlds of sport, music and culture which has helped define the brand for decades.

Gritty and raw, the :60 spot was directed by award-winning filmmaker Antoine Fuqua of Anonymous Content. The ad stars basketball legend Julius “Dr. J” Erving; Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; legendary ball-handler God Shammgod and Harlem streetball player Adrian “A-Butta” Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed; all set to the thunderous “Hello Operator” by alternative rock band The White Stripes.

Tom McCullough at Company 3 NY provided VFX and compositing for the spot, recreating the celebrated basketball classic with Dr. J with matte paintings, background replacement and crowd duplication. Color grading was performed by colorist Tim Masick, and editing handled by Lucas Eskin from sister company Beast.

“A lot of creativity and effort went into this project,” McCullough said. “Although the spot was very labor-intensive, it was exciting to be able to recreate this iconic moment in basketball history, and we’re incredibly pleased with the results.”

“Another great Company 3 experience,” commented Andrew Loevenguth, Anomaly’s head of production. “There’s a reason we keep coming back to Company 3, and with people like Tom McCullough and Angela Lupo working on our projects, anything is possible and nothing is impossible.”


Client: Converse

Title: “The Procession” :60

Agency: Anomaly NYC
Ex. Creative Director/Partner: Mike Byrne
Creative Director: Ian Toombs
Head of Production: Andrew Loevenguth
Acct. Person: Stanley Lumax

Production Company: Anonymous Content
Director: Antoine Fuqua
Director of Photography: Harris Savides
Executive Producer Dave Morrison
Producer: John Bennet

Editorial: Beast
Editor: Lucas Eskin
Executive Producer: Elizabeth Krajewski
Producer: Elizabeth Krajewski
Editorial Assistant: Jai Shukla

Telecine/VFX: Company3
Colorist: Tim Masick
Flame Artist: Tom McCullough
Executive Producer: Angela Lupo

Sound Mixing: AudioEngine
Mixer: Tommy Goldblatt

Music: The White Stripes “Hello Operator”
Music Clearance: Sara Matarazzo/Search Party Music

Work from Company 3 New York
Verizon: Arena