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Commonwealth//McCann's New Campaign for Chevrolet Honours Goalkeepers

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Campaign encourages young women to play sports as springboard for success in life

Commonwealth//McCann's New Campaign for Chevrolet Honours Goalkeepers
Commonwealth//McCann produced its latest campaign for client Chevrolet and Chevrolet FC in partnership with the Women’s Sports Foundation to encourage young women to stay in sports and empower them through mentorship to set goals that will help them fulfil their ambitions. The full campaign, titled “GoalKeepers,” was unveiled during the Manchester United match against Tottenham in Manchester, United Kingdom, on Sat, Oct. 28.
 
During development of the campaign, we utilised a core statistic to tell a modern success story – that 94 percent of female leaders played sports as a girl. “Girls who play sports are more likely to graduate from college, have successful careers and become leaders, which is why we have created our GoalKeepers initiative,” said GM Chairman and CEO Mary Barra. This powerful message is carried throughout the creative and is echoed by Billie Jean King, winner of 39 Grand Slam titles, 20 Wimbledon titles, Life magazine’s “100 Most Important Americans of the 20th Century” and founder of the Women’s Sports Foundation.
 


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Music

Mix: Another Country

Offline

Edit Company: Cutters

Editor: Kathryn Hempel

Executive Producer: Mary Connolly

Producer: James Henry Antonia Del Duco

Post Production / VFX

Colourist: Roslyn Di Sisto

Post Production Company: Cutters

VFX: Flavor

Production Company

Director: Ramaa Mosley (Dop)

Partner: Taylor Ferguson (EP) Erin Tauscher (EP)

Producer: Elena Halvorson

Production Company: Splendid & Co.

Talent Acquisition

Talent Acquisition: Stacy Swann

Creative Agency

Art Director: Celia Nelson

Associate Producer: Jacob Munson

CEO: Dominic Pandolfino (Nice Shoes)

Creative Agency: Commonwealth//McCann

Director of Digital Production: Jeff Beverly (Content)

Executive Producer: Paul Renusch, Kristen Van Fleet (

Global Chief Creative Officer: Greg Braun Matt Canzano (Deputy)

Head Strategist: Ash Farr

Music Producer: Lars Makie (Yessian)

Senior Business Manager: Julie Peterhans

Senior Strategist: Anu Reddy (Global, Comms) Christina Poindexter (Global)

Associate Creative Director: Nick Allen, Brian Bono

Head of Production: Michael Yessian (Partner - Yessian)

McCann Worldgroup, Tue, 31 Oct 2017 14:50:45 GMT