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Commonwealth//McCann and Chevrolet Make the Silverado a Cover Star

Creative 385 Add to collection

The new car is taking to the front covers of high-end and special interest print publications

Commonwealth//McCann and Chevrolet Make the Silverado a Cover Star
In a boundary-pushing campaign, Commonwealth//McCann and Chevrolet are putting the all-new Silverado right where it belongs: front and centre. As a way to introduce the redesigned truck to new audiences, the Silverado is taking a star turn on the front covers of high-end and special interest print publications including Rolling Stone, GQ, Bon Appetit and ESPN The Magazine. 

The covers were designed with each magazine’s readership in mind, showing how the All-New Silverado fits into the subject matter of each specific publication. The imagery also reflects each publication’s unique design aesthetic. On the cover of Rolling Stone — we see the “Stone” from the masthead resting in the bed of a Silverado. GQ features a beauty shot of the Silverado’s luxury interior with the line “Slip into something more comfortable.” For Bon Appetit, a close-up of the Silverado’s grille with the headline “GRILLING.” And ESPN The Magazine has an action photo of the Silverado and the line “Beast Mode.”

Each magazine also includes an interior ad spread, but being on the front cover provides a much higher level of impact — especially when amplified by social media. It’s an innovative way to leverage a very traditional medium while also introducing new audiences to the all-new Silverado.

Credits


Silverado Magazine Cover – Bon Appetite 
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Bob Guisgand 
Executive Creative Director: Duffy Patten
Creative Director: Gary Wise 
Associate Creative Director: Scott Lenfestey 
Associate Creative Director Design: James O’Briant 
Producer: Sharon Miller
Art Buyers: Lilian Ikera and Laurie Ackerman  
Account Director: Bill Wilt 
Account Executive: Mark DiMaso 

Silverado Magazine Cover – GQ
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director: Mike Stocker
Associate Creative Director: Vic Quattrin
Associate Creative Director: Scott Wolf
Designer: Joe Cornelia
Producer: Sharon Miller
Art Buyers: Lilian Ikera and Laurie Ackerman
Account Director: Bill Wilt
Account Executive: Mark DiMaso

Silverado Magazine Cover – Rolling Stone
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director: Robin Chrumka
Creative Director: Mike Stocker
Associate Creative Director Design: James O’Briant
Producer: Sharon Miller
Art Buyers: Lilian Ikera and Laurie Ackerman
Account Director: Bill Wilt
Account Executive: Mark DiMaso

Silverado Magazine Cover – ESPN
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Associate Creative Director: Vic Quattrin
Associate Creative Director: Scott Wolf
Associate Creative Director: James O’Briant
Producer: Sharon Miller
Art Buyers: Lilian Ikera and Laurie Ackerman
Account Director: Bill Wilt
Account Executive: Mark DiMaso
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Categories: Automotive, Cars

McCann North America, Thu, 17 Jan 2019 12:42:31 GMT