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Commonwealth Bank Champions Small Business in Latest Campaign

Creative 228 Add to collection

Campaign developed by M&C Saatchi, Sydney

Commonwealth Bank Champions Small Business in Latest Campaign
M&C Saatchi, Sydney has launched Commonwealth Bank's latest Business Banking campaign, 'For however you do business'. 

Based on the insight that the motivation to go into business is often driven by a desire to do things differently, in your own unique way and on your terms, the spot represents six businesses that march to the beat of their own drum, capturing the energy and spirit of Australia at work.

The campaign speaks specifically to small-to-medium businesses in Australian regional and metro areas and it will roll out across TV, out-of-home, radio, social and digital channels.



CBA1 copy.jpgCBA3 copy.jpg
Says Tim Green, Creative Director at M&C Saatchi, Sydney: "This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business owners work to the same rhythm."

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Client

Executive Manager: Tamara Carson (Small Business Marketing)

General Manager: Renee Howie (Business & Institutional Bank Marketing)

Senior Marketing Manager: Rachael Gittings (Small Business Marketing)

Sound

Sound Company: Otis Studios

Other

online artist: Scott Geersen

Colourist: Greg Constantaras

Creative Agency

Creative Agency: M&C Saatchi, Sydney

Chief Creative Officer: Cam Blackley

Senior Account Manager: Christina Knox

Senior Account Director: Caroline Millar

Managing Partner: Amanda Quested

Strategy Director: Tyler Wilson

Senior Art Director: Luke Simkins

Project Director: Rachel Strobridge

Group Head: Charlie Elliott

TV Producer: Nancy Kellendonk

Production Company

Production Company: Revolver/Will O'Rourke

Executive Producer: Pip Smart

Director: Alex Smith

DOP: Jordan Maddocks

Producer: Alex Kember

Managing Director: Michael Ritchie

Editor: Scott Stirling - The Glue Society Studios

Music

Music : Otis Studios - Bonnie Stewart

Offline

Producer: Amy Jarman

Online Edit Company: Heckler

Executive Producer: Bonnie Law

Genres: Music performance, People

Categories: Banking, Finance

M&C Saatchi Sydney, Wed, 29 Aug 2018 02:14:36 GMT