M&C Saatchi Sydney
Wed, 29 Aug 2018 02:14:36 GMT
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Commonwealth Bank Champions Small Business in Latest Campaign
Campaign developed by M&C Saatchi, Sydney
M&C Saatchi, Sydney has launched Commonwealth Bank's latest Business Banking campaign, 'For however you do business'.
Based on the insight that the motivation to go into business is often driven by a desire to do things differently, in your own unique way and on your terms, the spot represents six businesses that march to the beat of their own drum, capturing the energy and spirit of Australia at work.
The campaign speaks specifically to small-to-medium businesses in Australian regional and metro areas and it will roll out across TV, out-of-home, radio, social and digital channels.
Says Tim Green, Creative Director at M&C Saatchi, Sydney: "This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business owners work to the same rhythm."
CREDITS
Brand
Production
Post Production / VFX
Editorial
Music / Sound
Genres: Music performance, People
Categories: Banking, Finance
M&C Saatchi Sydney, Wed, 29 Aug 2018 02:14:36 GMT
