Common Industry has announced the appointment of Amanda Moorby as its managing director, strengthening the agency’s offering of brand strategy and business planning services to clients.
Amanda joins after a successful seven years as partnerships director at D&AD, where she was instrumental in developing the iconic creative industry brand’s commercial offering. She helped D&AD evolve from a globally recognised awards show into a truly diversified creative business in order to support its mandate to promote and inspire excellence in commercial creativity. Amanda will bring over 18 years experience working with some of the world’s most influential brands to Common Industry, including Google, Microsoft, Adobe and Unilever.
Amanda will operate as managing director, reporting directly to the CEO, adding further business, creative brand strategy expertise to the team, which offers a suite of strategic communications and creative services to its clients.
Common Industry is an award-winning independent communications company, helping businesses with purpose grow by making them newsworthy.
The business, now in it fifth year, has enjoyed double digit growth year on year, and the appointment of a new MD into the senior leadership team will further reinforce it’s unique offering of strategically led PR and creative services.
Liam Fay-Fright, CEO and founder of Common Industry, comments: “Common Industry is a unique organisation, driven by the desire to create best in class work that drives both business success for our clients and makes a meaningful impact on our society and culture.
Finding the right MD - one who is commercially driven but also shares our belief that excellent communications work can make a difference - took us a long time and we wanted to get it right. Amanda is that person. Brimming with intelligence and business acumen, and a bloody good human being. She’s a rare find and we’re thrilled to have her on board to shepherd an exciting period of growth for the business.”
Amanda added: “I’m excited to begin the next chapter of my career with Common Industry, having worked with some of the team previously and seeing their work firsthand. I believe that this switch will allow me to bring my strategic experience to a wide range of purpose-led businesses and I can’t wait to get started.”