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COMMON Creates The SodaStream Effect

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Latest campaign debuts Bogusky and Schuham's new work

 COMMON Creates The SodaStream Effect


Bogusky and Schuham's agency, COMMON, and Anonymous Effect have created a campaign called "The SodaStream Effect," which highlights SodaStream's sustainability benefit.

The spot shows scenes of soda bottles suddenly disappearing as people effortlessly make their own soda with SodaStream. The original ad can be viewed at,  The campaign has been developed in part by highly acclaimed and influential advertising innovators, Alex Bogusky and Rob Schuham of the COMMON agency.  Mr. Bogusky was named Adweek's Creative Director of the Decade, having designed some of the most iconic ad campaigns in history.



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Genres: Visual VFX

Categories: Soft Drinks, Carbonated Drinks

Sapka Communications, Wed, 12 Dec 2012 13:28:50 GMT