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Trends and Insight in association withSynapse Virtual Production
Group745

Commerce in the Times of Covid-19 Crisis

27/03/2020
Advertising Agency
Kansas City, USA
34
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Geometry delves into inspiration available to marketers and brands during the coronavirus pandemic

The team at Geometry have found five trends marketers are embracing as they race to support businesses and consumers face with the uncertainty of this new, current reality. 

Like everyone, we've been absorbing the news and commentary that surrounds COVID-19 coverage and reaction. Once of the recurring themes is the massive impact this pandemic is having on commerce. The role of commerce in our lives was already becoming omni-present. Now it is an essential part of our protection and survival, and one of a few public freedoms we still have: supermarket and pharmacy trips, and of course, online buying.

As students and practitioners of commerce this is providing a unique window into how consumer behavior is being reshaped. We could never have predicted that it would take a global pandemic to further accelerate adoption of ecommerce, on demand delivery, and many other trends that will define the future of retail.

Many retailers are experiencing a surge in their business while others are being forced to shut their doors for good. Brands are responding quickly to shift their tone and approach to address the sensitivities experienced by consumers faced with the unprecedented.

Click here to read the five trends we've seen marketers embrace as they race to support businesses and consumers faced with the uncertainty of what this new reality means.

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