'The Teleporter Adventures' is an expansion of CommBank's Start Smart program.
CommBank has launched a first of its kind storybook and accompanying VR app called 'The Teleporter Adventures', designed to teach kids financial lessons through immersive storytelling.
The book follows the story of Sammy the Space Koala, an Australian koala who travels through the galaxy in search of a magical present for her Grandma's birthday. Throughout the journey kids are invited to participate in virtual reality chapters, learning important lessons around financial 'needs' and 'wants'.
'The Teleporter Adventures' is an expansion of CommBank's Start Smart program, the largest educational program of its kind in the world, with this latest experience designed to determine whether VR technology combined with a storybook in a student's home can reinforce financial education lessons learned at school.
GET THE APP Says Michael Canning, executing creative director at M&C Saatchi: " 'The Teleporter Adventures' are a hybrid of the classic storybook and virtual reality worlds. As a new platform for immersive storytelling, we hope to reach more and more kids and communities around Australia with a fun way to learn about money, building on CommBank's proud heritage of financial education".
To create the book, Sammy the Space Koala, M&C Saatchi collaborated with award-winning Australian author Ursula Dubosarsky, winner of the prestigious Australian Children's Book of the Year Award. The printed storybook is designed as a package that comes with a smartphone app (available on iOS and Android) and Google cardboard headset, branded 'The Teleporter', which kids use to teleport into virtual reality chapters of the story.
Says Stuart Tucker, general manager of brand, sponsorship and marketing operations at CommBank: "This platform harnesses virtual reality and education to build on the work we already do to prepare Australian children for their future. For us, it's the first step in exploring the possibilities technology has to offer in improving financial literacy."
Google's director of media and entertainment, Bart Jenniches, commented that the platform is "A great example of how Australian brands can use virtual reality and inexpensive viewers to communicate and educate."
Around 10 per cent of Australian 15-year-olds have not reached even a baseline level of financial literacy, and financial education programs play a vital part in ensuring their future wellbeing. The investment in Start Smart is an important part of Commonwealth Bank's new corporate responsibility plan, Opportunity Initiatives, which is designed to drive positive change.
M&C Saatchi worked with Tricky Jigsaw to design the product experience and Fin Design to illustrate the storybook and translate those assets into the world of virtual reality. 'The Teleporter Adventures' will be publicised in CommBank's owned channels, social and with a 30 second launch film animated by Heckler TV and produced in house by M&C Saatchi.
Agency: M&C Saatchi, Sydney Chief Creative Officer: Andy DiLallo Executive Creative Director: Michael Canning Creative Director: Tim Green Copywriter: Jonathan Flannery Art Director: Paul Gregson Brand Manager (CommBank): Andy Sutherland Executive Manager (CommBank): Tamisine Heath Creative Technologist: Simon Kent Digital Producer: Emma Wetton Account Service: Kezia Quinn & Anna Hunt Planning: Nicky Bryson & Alex Roper Project Director: Danielle Mountford & Lauren Thompson Customer Experience: Jason Crane & Rasmus Pant Product Experience: Tricky Jigsaw Author: Ursula Dubosarsky Senior Print Producer: Greg Hyslop Digital Designer: Rod Robles, Kim Janson & Kentaro Yoshia VR & Illustration Partner: Fin Design + Effects Illustrator and Character Designer: Tim Streets VR Artists: Shane Bower, Mike Thompson, Tim Streets Music & Sound Design: Bamm Bamm Wolfgang Social Content Production: Zoe Paulsen & Mick Perry Post production (film): Heckler TV 3D Producer (film): Aborah Buick 3D Designer/ Animator (film): Simon Robson & Holger Gutknecht PR: Edelman