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CommBank Creates Digital World Where It Catches Fraudsters as Customers Catch Sleep

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M&C Saatchi's campaign demonstrates the bank’s fraud protection credentials

CommBank Creates Digital World Where It Catches Fraudsters as Customers Catch Sleep

M&C Saatchi Sydney has created a new campaign for CommBank. In the ever-evolving battle against fraudulent security risks, CommBank’s dedicated security specialists use the latest technology to scan customer accounts for suspicious activity 24/7.

To bring the work of CommBank’s security teams to life, M&C Saatchi, alongside Collider director Daniel Askill and Alt.vfx, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.


Says Monique Macleod, CMO, CommBank: “In an increasingly digital world, fraudulent activity poses an ever-present risk. With this campaign, we wanted to reassure Australians that when it comes to their account security, we’ve got them covered.”

Says Andy Flemming, group CD, M&C Saatchi: “The CommBank fraud teams are highly motivated and seriously impressive. We wrote the spot after meeting them and hope they’re as happy with it as we are. Daniel Askill, ALT and Rumble pulled out the stops and crafted an incredible world right up until the final moments. I’m still geeking out, to be honest.”

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Post Production / VFX

Colourist: Ben Eagleton

Creative Director: Piotr Stopniak

Executive Producer: Aborah Buick

Head of 2D: Matthew Chance

Head of 3D: Nick Angus

Lead Animator: Chris Rentoul

Post Production Company: Alt VFX

Production Manager: Jayce Attewell

VFX Artist: Martin Kindl, Chris Gardner, Jordan McInnes, Jamie White, John Trudgian, Jay Loanzon, John Chen, Rick Phillips, Murray Smallwood, Mitchell Kehn, Peter Baustaedter

VFX Producer: Adrianna Spanos

VFX Supervisor: Jay Hawkins

Production Company

Casting: Stevie Ray CGA

Director: Daniel Askill

DOP: Danny Ruhlmann

Editor: Adam Wills

Producer: Olivia Hantkan

Production Company: Collider

Sound

Music & Sound Design: Rumble Studios

Sound Company: Rumble Studios

Sound Design: Tone Aston

Sound Producer: Michael Gie

Creative Agency

Account Manager: Portia Sunde

Agency Producer: Christina Wilmot

Art Director: Melissa Hawkett

Chief Creative Officer: Cam Blackley

Copywriter: Jason Leigh

Creative Agency: M&C Saatchi, Sydney

Creative Director: Shane Gibson

Group Account Directors: Samuel MacDonnell

Group Creative Director: Andy Flemming

Managing Partner: Amanda Quested

Categories: Banking, Finance

M&C Saatchi Sydney, Fri, 17 May 2019 04:11:39 GMT