Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

CommBank Creates Digital World Where It Catches Fraudsters as Customers Catch Sleep



M&C Saatchi's campaign demonstrates the bank’s fraud protection credentials

CommBank Creates Digital World Where It Catches Fraudsters as Customers Catch Sleep

M&C Saatchi Sydney has created a new campaign for CommBank. In the ever-evolving battle against fraudulent security risks, CommBank’s dedicated security specialists use the latest technology to scan customer accounts for suspicious activity 24/7.

To bring the work of CommBank’s security teams to life, M&C Saatchi, alongside Collider director Daniel Askill and Alt.vfx, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.

Says Monique Macleod, CMO, CommBank: “In an increasingly digital world, fraudulent activity poses an ever-present risk. With this campaign, we wanted to reassure Australians that when it comes to their account security, we’ve got them covered.”

Says Andy Flemming, group CD, M&C Saatchi: “The CommBank fraud teams are highly motivated and seriously impressive. We wrote the spot after meeting them and hope they’re as happy with it as we are. Daniel Askill, ALT and Rumble pulled out the stops and crafted an incredible world right up until the final moments. I’m still geeking out, to be honest.”


Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Banking, Finance

M&C Saatchi Sydney, Fri, 17 May 2019 04:11:39 GMT