Wed, 18 Jul 2018 14:55:52 GMT
Comic Relief's Swear Jar scooped up 1 Silver and 3 Bronze Lions at the 2017 Cannes Lions Festival.
The Comic Relief Swear Jar app was nominated for a total of 9 Lions, receiving nods in the following categories:
- Silver: Promo and Activation – Use of Technology
- Bronze: Promo and Activation – Use of Mobile
- Bronze: Direct – Use of Mobile
- Bronze: Media – Use of Mobile
The campaign, developed by Grey London, encouraged people in the UK to donate to Comic Relief by clocking up swear words on the Swear Jar app.
To inspire the UK public’s best swearing, they featured some iconic swearing moments in movies and TV shows. Born Licensing helped them secure the rights to use clips from Love Actually, Four Weddings and a Funeral, The Late Late Show with James Corden, Bridget Jones Diary, The King’s Speech and many more.
In addition to the Lions, the campaign was a huge success with 100
million combined media impressions and 11k+ app downloads in the first
week. This year Comic Relief raised an enormous £73.3m.