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Comfort Is In: Jack in the Box Collaborates with Diamond Supply Co. on New Eat-Leisure Clothing

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The fast-food chain introduces street-style comfort wear for at-home comfort food dining in its latest campaign by David&Goliath

Comfort Is In: Jack in the Box Collaborates with Diamond Supply Co. on New Eat-Leisure Clothing
What do you get when you combine Jack’s fun-loving, foodie energy with an iconic streetwear brand? A tasty, comfy collaboration unlike any other. In the latest campaign created by David&Goliath, Jack teams up with media AOR Carat and partners Diamond Supply Co., and NTWRK to launch the new eat-leisure apparel and introduce Jack in the Box’s newest menu items: the Chili Cheeseburger Combo & Sauced and Loaded Fries.

The campaign features the creation of the limited-edition tracksuit designed to make your time spent at home, well, 'homey', and super-cool while munching on Jack’s latest comfort food sensations.

“This exciting opportunity for Jack to collaborate with Diamond Supply Co. has allowed us to take the Jack brand beyond food and, once again, into culture with the introduction of a trend-setting tracksuit that illuminates Jack’s cool, casual side." said Lixaida Lorenzo, group creative director of David&Goliath. "With this campaign, we wanted to show how Jack in the Box doesn’t only create crave-able food, but also crave-able experiences that delight its consumers and are relevant to Jack’s unique food offerings. In this case, we wanted to create a whole experience around the unapologetically indulgent comfort food that is the Chili Cheeseburger Combo and Sauced and Loaded Fries.”

Whether you’re on a virtual Zoom meeting or just hanging out on the couch, everyone wants to feel comfortable at home. The highly anticipated collaboration offers the perfect combo of fashion and function to get your grub on. With special features like reflective graphics for a late-night jaunt to your fav Jack in the Box, and for flavour lovers, a built-in sauce pocket - essentially, it’s the tracksuit you never knew you needed!

The campaign includes two TV spots, created by David&Goliath, featuring Jack and company enjoying the new Chili Cheeseburger Combo & Sauced and Loaded Fries in comfort wear that embodies the vibe and look of the trendy, one-of-a-kind tracksuits.

So for all you hypebeasts out there wondering how to get your hands on one of these, the drawing opened on 2nd December only on NTWRK’s iOS and Android app. A limited quantity will be drawn, so don’t sleep on this exclusive collaboration to be one of the 100 lucky entrants who score their own tracksuit.

NTWRK will reveal the tracksuits with an episode on 9th December at 5pm PST that features a stylised video lookbook showcasing all of its unique attributes. The drawing hosted on NTWRK opened up on 2nd December at 12pm PST and closes on 9th December at 12pm PST, with tracksuit winners announced.

Along with the release episode, the campaign elements also include organic social posts and influencer outreach.

Jack’s Chili Cheeseburger Combo and Sauced and Loaded Fries will only be available until 13th December. 

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Client: Jack in the Box


Agency: David&Goliath, LA

Founder & Creative Chairman: David Angelo

Group Creative Director: Lixaida Lorenzo

CD/Copywriter: Matt Kappler

CD/Art Director: Sheldon Melvin

Copywriter: Caleb Nyberg

Art Director: Peter Watson

Executive Producer: Kara Pierce

Producer: Ann Truong

Strategy Director: Stacey Kawahata

Strategist: Delaney Thomson

Comms. Planning Director: Jeff Cannata

Managing Director: Chris Einhauser

Account Director: Lindsay Brown and Richard Henderson

Account Supervisor: Petra Pisani and Jenavieve Cazares

Assistant Account Executive: Katie Minie

Director of Business and Legal Affairs: Natasha Royzina

Business Affairs Manager: Marlon Pineda and Lupe Ramos

Project Coordinator: Tori Landin

Project Manager: Cassandra Horne

Associate Director of Project Management: Amy Chiang

Categories: Retail and Restaurants , Fast food

David & Goliath, Thu, 03 Dec 2020 12:15:02 GMT