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Comedic Campaign to Cheer up the Nation in Lockdown



Campaign Against Living Miserably works with The Romans to Live-stream #CALMComedyClub on Twitter, featuring Russell Kane, Seann Walsh, Paul Chowdhry, Dane Baptiste and Nigel Ng

Comedic Campaign to Cheer up the Nation in Lockdown
A top line up of comedians, including Russell Kane, Seann Walsh, Paul Chowdry, Dane Baptiste and Nigel Ng, is set to bring some much-needed cheer to the nation with a series of daily, live, lockdown-friendly comedy. In support of CALM’s lifesaving services, the comedy will be exclusively live-streamed on Twitter at 3pm from Monday 27th April to Friday 1st May from its Twitter feed.

As the nation adjusts to life under extended lockdown, Campaign Against Living Miserably (CALM) a charity leading a movement against suicide and living miserably, has teamed up with Twitter to launch #CALMComedyClub, a live streamed comedy series offering big laughs from big names direct to its Twitter feed. The #CALMComedyClub series aims to raise spirits, following research that one in three Twitter users are worried about their mental health, with the campaign creative by The Romans. 

Its aim is to bring some laughs to the people stuck indoors. With millions of people doing their bit by staying home, it’s more important than ever to virtually connect with friends and family, as well as doing what makes people smile. Over one third of Twitter users (37%) are currently spending more time on social media, looking for connections, news and entertainment. 89% of Twitter users said a distraction to take their mind off things is an important mental health need for them at this time. The comedy will air live on CALM’s Twitter page for those who may want to take a literal break from their day to day.

CALM CEO, Simon Gunning, said: “In these uncertain times, CALM’s life-saving services are needed more than ever. We’ve seen a 37% increase in demand for our helpline since stricter lockdown measures were put in place so we want to give people some fun and laughter, but also remind them that we are here should they need us, no matter what.” Comedian Russell Kane added: “We can no longer physically attend a comedy gig, and rightfully so, but we want to help raise spirits and bring some smiles to people’s kitchens or living rooms through #CALMComedyClub. CALM does so much great work through its helpline and web-chat service, so it is great to be able to use the power of social media to support this.”

Full #CALMComedyClub line-up:

-  Monday 27th April, 3pm - Russell Kane
-  Tuesday 28th April, 3pm - Paul Chowdhry
-  Wednesday 29th April, 3pm - Dane Baptiste
-  Thursday 30th April, 3pm - Nigel NG
-  Friday 1st May, 3pm - Seann Walsh
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Categories: Media and Entertainment, Social Media Platforms

Mother, Mon, 27 Apr 2020 12:17:21 GMT